Should you Develop a Mobile App for your Brand?
The mobile app question is becoming an all too frequent one with brands these days. A better question is…”why do you want a mobile app?” Or how about “what will it achieve?” And also, “Is it better...
View ArticleThe College Athletics Social Media Machine
In February of this year, I wrote a Socialnomics column titled “College Athletics: A Fuel for the Social Media Fire” which outlined a number of issues around college athletics and social media while...
View ArticleCelebrating Digitally Engaged #LGBT Campus Communities
Campus climate for Lesbian, Gay, Bisexual, Transgender (LGBT) students is unique and varied across campuses in the United States. In light of this, many universities have designed support systems to...
View ArticleThe Top Ten Reasons We Love Social Media
As brands, social media has been a way to reach and interact with consumers on a level that resonates with their behaviors on a day to day basis. They’re already there. They’re using channels they way...
View Article4 Trends in Digital Media that Continue to Shape Customer Engagement in 2017
4 Trends in Digital Media that Continue to Shape Customer Engagement in 2017 Digital media has become one of the most important platforms for businesses hoping to reach out to audiences and potential...
View ArticleInstagram Stories Ads Are Here…Are you on Board?
Instagram Stories Ads Are Here…Are you on Board? It was inevitable…once Instagram introduced Instagram Stories (expiring content as in Snapchat), it was only time before they would allow an Ad...
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